What is the Vanilla Girl trend?

ON PAPER, THE VANILLA GIRL HAS EVERYTHING ABOUT THE IDEAL WOMAN. TO THE POINT OF INSPIRING BEAUTY AND CREATING A VIRAL TREND ON SOCIAL NETWORKS. EXPLANATIONS.

With over 500 million views, the #vanillagirl hashtag is exploding on Tiktok. What is it about? Do we go or give up? We tell you everything!

What is the #vanillagirl trend?

Perfect skin, a healthy lifestyle, a sleek look... In a nutshell, this is what the Vanilla Girl trend could be summed up in. A combo of everything that is most 'in' at the start of 2023... and which recalls several trends that preceded it. The credo of the Vanilla Girl? Light, fresh, and natural make-up for a " no makeup" effect! A very fashionable makeup current since the mantra less is more was already at the heart of the 'clean girl', 'new clean girl' trends, and many others before. The particularity of the vanilla girl trend? The prevalence of shades of beige, off-white, cream, and other vanilla shades becomes the bases of all its aesthetics!

How to adopt the Vanilla Girl trend?

Say goodbye to well-pigmented lipsticks, eyeliner lines, and false eyelashes. To be a vanilla girl, we bet on the natural ... with a lot of makeup all the same! The best allies of her beauty routine? What to achieve a nude, natural complexion, and a little pink blush to enhance everything! A little mascara, a touch of highlighter, fixing gel to style your eyebrows, and presto, voila!

More than beauty, the vanilla girl trend infuses all the worlds of lifestyle! Because a real vanilla girl also has a neat, discreet, and clean manicure, healthy and wavy hair - preferably Californian blond or baby blond - ... but also a very specific style of clothing and a fitting interior: refined, minimalist, and always in style. shades of vanilla and cream! The best ambassador of this trend? Probably Hailey Bieber at the origin of the glazed trends and whose Rhode brand is certainly the best ally of vanilla girls!

Who is the Vanilla Girl trend for?

Everyone. But on closer inspection, the trend is far from unanimous! What are we accusing him of? To lack inclusiveness and highlight only white women, model plastic, and perfect skin. From its name, the trend also excludes those who do not have 'vanilla' skin color ... and sets up the standard of beauty for white women, without acne and with athletic bodies.

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